Why Measure Your Website When You Don't Sell Online?

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Dec 10, 2008 -

Many people ask me why measure your website when you don't sell online. It's a valid question and a difficult one to answer. While measuring your website is certainly not a good idea for every business, you should definitely consider it before you spend money building a site that nobody will purchase from. The biggest thing to keep in mind about measuring your website is that nobody is going to buy from your website unless they are interested in what you have to say. Even if you only have a few people visiting, this number can still be quite large, as it represents the number of potential buyers who have found your website on a search engine, or in some cases, on a social networking website. By knowing which visitors are most likely to convert into customers, you will have an easier time figuring out how much money you are spending each day marketing your website. Before you set up a sales funnel on your website, you should figure out which visitors are going to stick around and purchase from you. The best way to do this is to make sure that you are getting your website traffic in a steady stream. This means keeping your traffic to a minimum, as you don't want to overwhelm your visitors with too many ads or messages. You also need to make sure that your ads or messages are targeted to the exact type of buyer you are trying to attract. Once you have this information, you can then easily create a sales funnel that will work for your website. You can create a sales funnel by using Google Analytics. Once you have installed this tool on your website, it will tell you exactly where visitors come from and how long they stayed on your site before leaving. It is important to understand what your visitors are searching for, and when they arrive at your website. With this knowledge, you can then use this information to guide your marketing efforts. If your website doesn't sell online, the first thing you should look at is what it is that they are searching for. If the traffic coming to your site is only interested in the ads or messages that appear on your site, this information will prove useless. However, if your site is selling well, you may be able to generate a better return of investment from those ads or messages. Instead of just guessing at what your customers want, you can simply target your website and ads to your target audience. and see which messages are generating the most interest in your site, and which will give you more profit from each visitor. For many online businesses, making sure that your website is always visible is the key to having a successful online presence. You may need to measure your website before you make any changes, but you need to start somewhere. And once you have the information you need, you will be ready to go headlong into promoting your website, making it visible to as many people as possible, so that more people can buy from you.

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