How Do Search Engines Fit Into Your Business?

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Jan 28, 2012 -

If you want to find out how search engines are working for your business then you should read this article as we'll discuss the three main ways that Google and other search engines work to give your website high rankings. The three main methods that search engines use are organic, paid and sponsored listings.

Organic Search Engines - Google, Yahoo, Ask Jeeves and Bing are all the main online search engines and rank their results based on a few different criteria. The first method that they use is called relevance which is used when people type in the search term in the search box and the engine will determine the relevancy of the site based on these terms.

In general, the more relevant the results the higher up they rank. This is why most websites have a similar structure to ensure that it will rank well and receive a high number of hits. It also means that if your site has a great amount of relevance then you'll get more clicks.

Another method that search engines use is called backlinking, this is where the links from other sites are counted towards your ranking. If you have more links to your site then your page will have a higher chance of ranking high. This is something that SEO companies can help with as they will be able to advise your business on how to increase the number of links.

Pay Per Click (PPC) - The next method that search engines use to measure your results is through the use of Pay Per Click (PPC). You may have seen it referred to as AdWords. When someone searches for a particular term using these keywords then you can bid on the same term and bid on the search engines that are displaying the ads. This means that the advertiser is bidding on the keywords that they are intending to target their ads towards.

PPC works by using a bidding system and the advertiser only has to bid on keywords that are related to the keywords being searched. When someone clicks on the relevant ads then the advertiser will make a commission which means that they have managed to bring in new customers to their website and this will also increase their ranking in the search engines.

There are many different methods that you can use to improve your PPC results such as using targeted keywords and changing your adverts to include relevant text. However, in general this is something that can take up a lot of your time. The other methods that are used are not as good as PPC, so you need to consider which ones are the better options and how will it affect your ranking in Google or other search engines.

SEO companies will help you improve your search engine ranking by providing advice on which of the methods listed above will work best for you, and which ones to avoid. Once you've decided on the best option for you then you can choose which one you wish to use to improve your PPC results.

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